Low price competition in lighting industry? What's the thinking?

According to the research report, the global lighting market will reach US $82.1 billion in 2015, of which led lighting applications are expected to reach US $25.7 billion, and the market penetration rate will reach 31%.

But it is worth noting that home lighting will fall into a price war, and the industry may switch to industry and commerce.

The reality corresponding to the above report is that at the just concluded Guangzhou International Lighting Exhibition, many enterprises have reduced the price of T8 tubes, the main product of LED, to less than 10 yuan, and many exhibitors of devices and lamps expect that the price of LED and related products will drop by another 20% - 30% in the year.

The author consulted Mr. Quan Jian, President of Guangdong Lighting Association about the current product competition in the industry, and got the following reply: "because of the explosive growth of the industry in the past few years, after the full release of production capacity in the past two years, some products are the same, and the price competition is fierce. Especially for some low-end enterprises without core technology, their pressure is greater, so they have to pay more attention As a result, some (business owners) are running away. I think this is an episode in the process of industrial development. "

"In addition, we are all engaged in some low-end and homogeneous products, so it's better to develop new products, such as agricultural applications, biological applications, and communication applications."

Where is the way out?

"Now the professional vertical lighting e-commerce platform actually gives SMEs an opportunity to strive for living space." Li Linke, chairman of Shenzhen jinyitai, said that e-commerce has changed the situation that small and medium-sized enterprises lack bargaining power in the past. Through the platform, small and medium-sized enterprises have more opportunities to have dialogue with large enterprises. Secondly, on the platform, small and medium-sized enterprises can also use group buying to reduce their own costs and strive for more living space.

Some new platforms are in the pipeline and will soon surface. The emergence of these new ideas and models will shape the pattern of the lighting industry? There are two key elements: first, what has it changed? What new value has it produced? How to protect the interests of related parties and redistribute them? Second, how strong and how long is its executive power.

"If businesses want to keep off-season, they must take the initiative and promote appropriately. Of course, they should not put in a lot of advertisements, because if there is not too much demand, others will not pay for how many advertisements they put in. Accurate positioning is very important! "Qu Qiang, general manager of LED lighting channel network, said," in the harsh price war, it is easy to be dragged down to blindly follow others' steps. The advantages and operational convenience of wechat marketing in LED lighting industry have begun to appear and continue to be proved! The enterprise is also focusing on micro marketing, and it will be completed in a short time We have added tens of thousands of targeted customers and fans .